Online Marketing for Law Professionals PDF Print E-mail
Lawyer MarketingWe have developed a matrix of marketing initiatives for lawyers that deliver Web 2.0 usability, based on best-of-breed Open Source Content Management Systems (including RSS news feeds, CSS style sheets, etc.), and a suite of online marketing initiatives that drive potential business to your website. Read More...

Web 2.0 is a trend in the use of World Wide Web technology and web design that aims to facilitate creativity, information sharing, and, most notably, collaboration among users. These concepts have led to the development and evolution of a second generation of web-based communities and hosted services, such as social-networking sites, wikis, blogs, and folksonomies. The term became notable after the first O'Reilly Media Web 2.0 conference in 2004.[2][3] Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but to changes in the ways software developers and end-users use webs. According to Tim O'Reilly:

“ Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform.[4] ”